Bluetooth installation orientation

I'm installing MX2001 Bluetooth water level loggers to monitor stage at stream cross sections. I'm interested in whether the top-end unit should oriented in any particular way (vertical or horizontal) since I'm using them in a non-standpipe setting, and want to maximize my BLE connection when downloading data from a position such as up the bank or on a bridge. Does the Bluetooth signal have equal strength in all directions? Might perpendicular to the top-end unit be best?
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Orientation should not be a factor with the bluetooth communication. Distance and obstruction are much more of an issue. As with any over the air signal, results may vary!

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